◉ PROCESS · MVP SPRINT

14 days.
Idea → live product.

No discovery phases. No "kickoff workshops." Day 1 we start building. Day 14 you have a live product with real users. Here's the run of show.

01
Signal

Day 1 — We don't kick off. We start.

2-hour video call. You come with the idea. We leave with a shipping plan, a stack, a domain, a repo, auth scaffolded, and Stripe test mode wired. The build starts that afternoon.

  • Idea → scope doc (1 page, not 40)
  • Tech stack locked
  • Domain purchased + DNS set
  • Repo + CI/CD live
  • Auth scaffolded
  • Design system seeded
DAY 1 · CODE COMMITTED
02
Frame

Days 2–4 — Frame the product.

The core loop ships first. Whatever the one thing your product does — that's what we build, end-to-end, before touching anything else. Every day ends with a deployed build on staging.

  • Core loop wired end-to-end
  • Database schema + API
  • Primary UI flow live on staging
  • Daily 15-min async standup (Loom)
DAYS 2–4 · STAGING LIVE
03
Stack

Days 5–8 — Stack the features.

The supporting cast: payments, onboarding, notifications, AI features if the product needs them. We prune ruthlessly — anything that isn't essential to launch day gets backlog'd, not built.

  • Stripe in production mode
  • Onboarding + empty states
  • Transactional emails (Resend)
  • AI features (if applicable)
  • Analytics + feature flags
DAYS 5–8 · FEATURE COMPLETE
04
Polish

Days 9–11 — Polish without perfectionism.

Three days of honest use. We stress-test the product, fix the embarrassing bugs, tune the copy, and record a launch video. The bar: your grandmother could sign up and pay without calling you.

  • Bug bash + QA pass
  • Landing page + copy
  • Launch video recorded
  • App Store submission
  • Support docs / FAQ
DAYS 9–11 · SHIP READY
05
Live

Days 12–14 — We go live.

Launch day is a live broadcast on The Ship Show (optional but recommended). Day 13 is your first 24 hours of real users. Day 14 we hand off the repo, the docs, and the keys — clean.

  • Launch broadcast (optional)
  • Product Hunt / HN coordination
  • Real users, real Stripe, real data
  • Handoff: repo, docs, credentials
  • Post-launch retro (live)
DAY 14 · ON AIR
// OPERATING PRINCIPLES

What we don't do.

"We don't write 12-month roadmaps."
/ SPEED OVER PLANNING
"We don't do discovery phases."
/ BUILD IS DISCOVERY
"We don't ship mockups and call them deliverables."
/ CODE OR NOTHING
"We don't take projects we wouldn't build for ourselves."
/ FIT FIRST

Day 1 is
whenever you're ready.

Start Day 1 →